When Donald Trump launched his unilateral attack on Iran, the UK Prime Minister, Kier Starmer, was slow in giving his permission for American planes to use British bases for their attack. Like a petulant bully who did not get his way, Trump turned to insults to show his annoyance. In diplomatic circles, certain words are often used to mask the deeper disagreement between parties, but this American president is not known for his diplomacy.  He uses words as he likes, regardless of their effects on the receivers, especially women. He wanted to belittle Starmer because he felt entitled to get what he demanded, and there was someone standing in his way, preventing him from acting macho and powerful. Disrespecting Starmer by comparing him to the great Churchill seemed the next best thing. But should we ignore the words people speak? Did Trump's words really matter, or are they trivial in the scheme of things? Well, they are not trivial. Words embrace, exclude, damn, and uplift. Words ca...