Over 17 years ago, USA President Barack Obama burst on the scene with a stirring "Yes, We Can". Many of the American population, especially the youth, were galvanised into action, having been in some despair about the Bush years. They saw Obama's vision, they could feel the possibilities, they loved his speeches and jumped on to his bandwagon. The rest is history as he stormed the White House. Towards the end of his presidency there was some talk of voters being 'disillusioned', of him lacking 'leadership', of the president being 'weak', of falling approval ratings, and all such negative perceptions. But was that really the case, or did some people just expect too much of a mere mortal?  More interesting, are we operating in entirely different times which need a different political approach and reaction if any leader is to be perceived as achieving anything of value? Worse still, can any future politician cut the mustard and please the people al...

There is another election on the horizon, and the campaigners are out in force, but how will people vote? And what will prompt them to vote that way? It is tempting to believe that most people base their election choices on careful intelligent analysis to get the best person for the job. But democracy encourages transience and fickleness. Hence people tend to base their election votes primarily on  emotion , though a little intelligent reasoning does come into it, especially when they are fully aware of the facts relating to a particular candidate. Emotions play a big part in voting choices because we tend to be drawn to anything that makes us  feel   comfortable and secure , that  reflects our values  and  aspirations , and feels inclusive to us. Looking at these three factors individually: 1.  COMFORT and SECURITY ....Anything that makes us feel welcome, and in alignment with its aims and objectives, will draw us towards it. There is no reasoning in...

  Welcome to  Viral Vibe , where we do news and politics differently.  If you’re tired of the mainstream media telling you what to think, while life just feels like it's stuck on repeat, you’re in the right place.  We’re here for anyone who values an inclusive perspective, and who knows that the real story is found in the lives of people like themselves. While the "official" channels are busy talking about petrol price apps and government handouts today, we’re looking at what’s actually happening beneath the surface, especially from a Black perspective.  We’ll be talking about: The voices being silenced:  Like the minority leaders in the Met police who are being sidelined just for speaking the truth. The "Groundhog Day" trap:   Why every election feels like the same empty promises for our communities. The Leading Act:   Why it’s never too late to stop being a supporting character in other people's stories and start leading your own life. Today mar...